About – COUP

About COUP

David and Annie use business acumen and understanding of adult learning theory & theatre to develop creative & innovative learning solutions that really engage the learner on an emotional front. This ensures that their conceptual design of solutions & methodologies result in a change of behaviour & learning transfer. A very powerful approach & to be highly recommended.

David and Coup were key contributors to and facilitators of Vodafone's leadership development programs. It's fair to say my first day with David gave me an insight into myself and the way others saw me that opened my mind and kicked started my own leadership journey. His drama approaches applied in an organisational context create an amazing experiential, memorable and insightful learning environment.

"Watching Annie and David work is a joy. Illustrating behaviour, with superb acting skill, ensures the leadership insights and wisdom come to life and truly land with participants - often with humour, always with impact."

If you are looking for a leadership training experience that is personal, challenging, different, and enjoyable then check out the programs offered by David and Annie McCubbin @ coup.co. I have worked in the field of leadership training for over 20 years and during that time have engaged David and Annie to bring their unique approach to interpret key leadership concepts. It has never failed to inspire. The coup point of difference is that they bring leadership issues to life through drama. Their approach is innovative, creative and tailored to the specific needs of the organisations they work with. It has proven to be highly successful with participants who take away practical strategies and tips they can use immediately to be more effective leaders. David and Annie’s experience training leadership teams in Australia and Asia allows them to work effectively and productively across all sectors and industries.

I worked with David and Annie from COUP for 4 years from 2017 to 2020 delivering the CEW Leaders Program. Their programs are competency based and their delivery style is creative, thought provoking, fun and most importantly different to other leadership programs. I can’t recommend David and Annie highly enough.

David McCubbin

As Founder and CEO, David has driven the take-up of skills and disciplines from dramatic art as an effective learning and development mechanisms in dozens of blue-chip corporations across banking, professional services, retail, pharma, telecoms, tertiary education, social housing and government.

He has designed and delivered countless development programs for senior leaders and provided executive coaching to C-suite execs, CEO's and senior academics.

He founded COUP with Annie in 2001. Since then they have delivered programs across Australasia and abroad.

Annie McCubbin

Annie is a ground-breaking thought leader, committed to elevating the quality of critical thinking in business and in life. After an early career leading a successful retail operation, Annie trained as an actor, and won major roles in theatre and television, while also being sought after for her capacity to provide performance training to actors.

Founding COUP with David in 2001, Annie trains, coaches, writes, directs and occasionally performs in corporate dramas, delivered live or via video.

She has unique and clarifying perspectives on critical thinking and authenticity, that help clients make practical sense of their daily dramas.