About COUP
COUP stands out from the crowd in their flexibility and willingness to accommodate the inevitable schedule changes and individual needs of participants. They bent over backwards to help us deliver a memorable and effective program.
Jenny BurnOrganizational Development, Leadership and Culture Specialist
David and Annie use business acumen and understanding of adult learning theory & theatre to develop creative & innovative learning solutions that really engage the learner on an emotional front. This ensures that their conceptual design of solutions & methodologies result in a change of behaviour & learning transfer. A very powerful approach & to be highly recommended.
Michelle NovisSenior Manager Portfolio and Enterprise Learning, Westpac
David and Coup were key contributors to and facilitators of Vodafone's leadership development programs. It's fair to say my first day with David gave me an insight into myself and the way others saw me that opened my mind and kicked started my own leadership journey. His drama approaches applied in an organisational context create an amazing experiential, memorable and insightful learning environment.
Saul BrownCoach & Consultant - Strategy, Organisation, Leadership
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Less Drama = More Performance
No one knows Organisational Drama like we do
How do you cut the drama?
COUP Founders and Directors
David McCubbin
David McCubbin
David is the world’s leading Corporate Dramatist. After training at Australia’s National Institute of Dramatic Art, David enjoyed a successful career as an actor in theatre and television while also teaching performance skills to budding actors and writing and producing original works for the stage.
He recognised early that show business is a business, and greater success would come from learning about how business operates. He took a role in a business media production company, where he learned that every business has the potential to create drama, much of which can impede progress.
He also recognised a commonality between many of the issues that business leaders wanted to solve and, with Annie, founder COUP in 2001. Since then they have delivered programs, productions and consulting across Australia and abroad.
Annie McCubbin
Annie McCubbin
Annie is a ground-breaking thought leader, committed to elevating the quality of critical thinking in business and in life. After an early career leading a successful retail operation, Annie trained as an actor, and won major roles in theatre and television, while also being sought after for her capacity to provide performance training to actors.
Founding COUP with David in 2001, Annie trains, coaches, writes, directs and occasionally performs in corporate dramas, delivered live or via video.
She has unique and clarifying perspectives on critical thinking and authenticity, that help clients make practical sense of their daily dramas.
Our Clients
Some of the organisations we have worked with over the years.















