COUP WEBINARS
What’s Really Happening When People Speak?
This webinar has finished however you can review the recording below.
April 11, 2025 12:30-1:00pm
What’s Really Happening When People Speak?
An introduction to Psychological Action — the invisible influence shaping your leadership, culture, and outcomes.
Free 30-Minute Webinar for Senior Leaders, Board Members and Culture Custodians
In every business, culture is shaped by how people behave — but performance is shaped by something even more powerful: how people influence.
That’s Psychological Action.
It’s what happens every time someone praises, challenges, rejects, excludes, thanks, or inspires someone else.
These actions aren’t physical — but their impact is massive. They shape trust, accountability, cohesion, and outcomes at every level of your business.
And yet… most leaders can’t see them.
They haven’t been trained to. Until now
🎯 In this free, fast-paced 30-minute webinar, you’ll learn:
✅ What psychological action is, and how it already shapes your business relationships
✅ Why ignoring it causes culture drift, conflict, confusion and performance loss
✅ Three practical actions to start using immediately — to lead with clarity and intention
This session is for decision-makers, executives, and culture stewards who want to:
✔️ Communicate more effectively
✔️ Reduce unnecessary drama
✔️ Strengthen collaboration
✔️ Lift the real performance of their team and culture
Who should attend:
- Senior leaders
- Board directors
- Culture & People leaders
- Anyone responsible for leading teams or shaping workplace culture
What you’ll walk away with:
- A new lens on leadership influence
- A practical language for assessing and improving communication
- Tools to lead with more impact and less friction
🧠 Presented by David McCubbin, Founder of COUP and creator of PowerUP – a leadership development platform that helps individuals and teams gain functional fluency in psychological action.
Once you see it, you won’t be able to unsee it.
And that’s when your leadership gets real power.
