The Two Imperatives
There is a common tension between two continuous business imperatives; “the square peg in a round hole”
The criticality of both has intensified since the pandemic.
Developing People Leaders
Without development, people leaders are less effective and may seek opportunity elsewhere.
With development, people leaders have impact, influence and lift performance of others.
Keep the Business Running
Current reality means that people leaders need to keep their head in the game.
The needs of customers, internal stakeholders and direct reports generally come first.
Conventional development approaches fail to resolve these tensions
Our approach delivers effective development for your next generation of people leaders
without taking them out of the business.
The Three Phases
Each development phase is described in terms of Impact.
Stabilise
From feeling overwhelmed, distracted or disconnected
to
Feeling stronger and more focussed on what matters most
Activate
From being inactive or ineffective
to
Having a positive impact on the business; to step up
Optimise
From inconsistent or diminishing impact due to training fade
to
Sustaining lifts in performance in themselves and others
The Four Competencies
Composure
the power and ability to be calm and connected when things become challenging
Communication
the power and ability to create awareness, understanding and belief
Collaboration
the power and ability to lead teams that deliver
Cognition
the power and ability to see clearly and make good decisions
The Five Goals
#1 Fortitude
Your people leaders will feel more solid and stable in their role
#2 Role Clarity
Your people leaders will know precisely how they contribute
#3 Impact and influence
Your people leaders will have stronger impact on the business
#4 Reduce Drag
Your people leaders will streamline and declutter common workflows
#5 Lead through others
You people leaders will drive excellence through their teams
Track progress toward these goals
COUP Directors
A short introduction to your team members and why their background should inspire potential clients’ confidence.

Annie McCubbin
Annie is a ground-breaking thought leader, committed to elevating the quality of critical thinking in business and in life. After an early career leading a successful retail operation, Annie trained as an actor, and won major roles in theatre and television, while also being sought after for her capacity to provide performance training to actors. Founding COUP with David in 2001, Annie trains, coaches, writes, directs and occasionally performs in corporate dramas, delivered live or via video. She has unique and clarifying perspectives on critical thinking and authenticity, that help clients make practical sense of their daily dramas.

David McCubbin
As Founder and CEO, David has driven the take-up of skills and disciplines from dramatic art as an effective learning and development mechanisms in dozens of blue-chip corporations across banking, professional services, retail, pharma, telecoms, tertiary education, social housing and government. He has designed and delivered countless leadership development programs for senior leaders and provided executive coaching to C-suite execs, CEO's and senior academics.
Trusted By
Some of the clients we’ve worked with














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