David has pioneered the adoption of skills and disciplines from dramatic art as effective learning and development mechanisms in dozens of blue-chip corporations across banking, professional services, retail, pharma, telecoms, tertiary education, social housing and government. He has designed and delivered countless development programs for senior leaders and provided executive coaching to C-suite execs, CEO’s and senior academics. He founded COUP with Annie in 2001. Since then they have delivered programs across Australasia and abroad.

Annie is committed to elevating the quality of critical thinking in business and life, focusing on helping women avoid being conned by new-age nonsense and self-help platitudes. After appearing in major theatre productions and Australian TV dramas, Annie founded COUP with David. Having trained and coached thousands of women leaders, it became blindingly apparent to Annie that understanding cognitive flaws and unconscious biases can protect our lives from unwelcome drama and ruin. She became deeply irritated that the benefits of critical thinking are overlooked while New-Age nonsense and pseudoscientific health offerings are widely consumed. She wrote ‘Why Smart Women Make Bad Decisions” in 2020 and has just followed this up with “Why Smart Women Buy the Lies.’